Santa Calls, a children’s book released in 2001, originally published in 1990 but expanded in 2006, William Joyce’s popular children’s book, many of which have been adapted to film. Every surface sports bold primary colors. The lobby features deep, multihued chairs, some of them mounted like lazy susans that revolve, and above, exposed pipes gleam in foil wrapping. The Oscar he and his partner Brandon Oldenburg won at the 2012 Academy Awards for The Fantastic Flying Books of Mr. (Actually, it turns on by the flick of a switch on the wall.) A lighted case exhibits three Emmys, a Gold Medal from the Society of Illustrators, and other awards Joyce has earned. A receptionist sits behind a curved desk under a suspended oversized lamp, perhaps ten feet in diameter, apparently activated by a pull chain of wooden balls. After threading one’s way through enough security to conjure up thoughts of CIA headquarters, the visitor opens heavy glass doors to enter a slightly futuristic environment gleaming with glass and chrome. Located in what was planned to be a biotech research park in Shreveport, Moonbot’s interior was redesigned to reflect the studio’s personality. The space is entirely inviting and comfortable, but the office environment nevertheless produces a sense of having stumbled across life in another dimension, one that is whimsical but serious, collegial but private, one that crackles with energy and ideas, though hushed with concentration. North by William Joyce Walking into William Joyce’s Moonbot Studios is like walking into one of his books. “To understand pretending is to conquer all barriers of time and space.” The retailer said that the store will offer a new era for the brand with a 'phygital' and futuristic feel to immerse consumers in the brand and elevate its piercing business.Winter 2012 William Joyce: Guardian of Childhood One of America's best illustrators delights children across the world from his studio in Shreveport In addition, Formichetti’s creative director and influence will “come to life” with the opening of Claire's new store in Paris in December. Claire's and I believe in being you and loving that, and together we want to encourage self-expression and empower today's generations to explore and be uniquely themselves.”įormichetti is also working with the retailer on a series of style videos, which will launch on November 14, covering hair, makeup, nails, style and ear piercing with shoppable content, as well as a partnership with V Magazine on their first-ever issue curated for and with young people. It's a beautiful, magical wonderland where you get to be yourself, play and have fun. The collaboration between Formichetti and Claire's kicked off with the brand’s ‘Get Pierced,’ multi-channel campaign featuring actress and hip-hop artist That Girl Lay Lay, singer Dai Time and influencer Kheris Rogers in a series of videos directed by Aaron Idelson highlighting the brand’s leadership in ear piercing.Ĭommenting on his appointment, Formichetti added: "Claire's means freedom. Together, we have an opportunity to continue to make Claire's an open forum for self-expression and inspiration." Nicola Formichetti to help Claire’s target Gen 'Zalpha' consumers "Nicola is one of the most imaginative and creative talents of our time, and his essence and youthful spirit are in complete energetic alignment with everything that our brand stands for. We are partnering with inspired and inventive talent who can capture the ethos of Claire's and bring it to life in next-level experiences. We want to constantly present Claire's in imaginative, fresh ways across content, product, and experiences. Kristin Patrick, executive vice president and chief marketing officer of Claire's, said: "As a platform for the voices of Gen Zalpha, we create a space for our consumers to express themselves. In a statement, Claire’s said that Formichetti will become the brand’s creative director in residence and will work with the retailer on several initiatives including its C.Studio content series, a partnership with V Magazine and the opening of its new store in Paris.įormichetti will “lend his imagination, lens on culture and creativity,” added Claire’s, as the brand continues to celebrate individuality and empower Gen 'Zalpha' to discover and celebrate their own style sensibilities. Jewellery and accessories brand Claire’s is teaming up with former Diesel’s artistic director Nicola Formichetti on a series of “special projects” as the brand looks to deepen its connection with Gen 'Zalpha' consumers.
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